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The European Blow Dry is a technique and a training program, both designed and developed by master hair stylist Denise Rossi, upon returning from an over 5 year long professional and educational stay in Europe, mostly in Tuscany, Italy, but also in London, UK.
She got inspired by the priority that Europeans give to blow drys and learned the best techniques to apply to every aspect and step of a perfect blow dry that lasts longer and requires less time to perform.
She fine tuned the technique implementing it in some of the most affluent salons of Boston and Greater Boston and finally designed a training program for which she was recruited as director of all training by Bestyled of Chestnut Hill, later also Wellesley and Lynn, and the Tennessee location as well, teaching her technique to all staff of all locations.
She now offers her own services to salons and stylists all over New England and beyond, including regular training trips to Tennessee, where she still trains at Frank Gambuzza’s BeStyled Knoxville and now also Salon Visage.
Her mission is to spread the recognition of the European Blow Dry as the technique to use for blow drys to provide the best service to clients while the most efficient for the business; it’s faster, longer lasting and the finish is of very high quality, allowing many clients to be treated to a beautiful blow dry in the same amount of time, making them wanting to come back for more and more, especially when they find out how good it feels when they leave the salon and how long it lasts while getting the compliments that everybody adores.
As owner of the European Blow Dry project, she supports BeDryBar and its own project of providing the information about blow drying which is a fast growing niche within an always dynamic hair beauty industry, especially in the Boston and New England area of the United States.
As the main sponsor, the European Blow Dry provides and makes available information, images and more; included is information about those in the industry who are certified as trained hair stylists or salons who employ trained stylists in her signature blow drying technique.
For certified salons go here for a list of Greater Boston hair salons offering the European Blow Dry
For trained stylists go here for a list of Greater Boston hair stylists who were trained in the European Blow Dry